USE CASE
Website builds do not slip in development. They slip in review.
The build was estimated honestly. What was not estimated is the four rounds of staging feedback arriving as email threads, a shared doc nobody updated, and a phone call where the client describes a page from memory.
Where the days actually go
You send the staging link on a Tuesday. Feedback comes back Friday, in an email, from the one person on the client side who had time to look. Half of it is clear. The other half needs a follow-up question, which means another day.
The following week their colleague looks at it and sends a second list, overlapping the first. Now someone on your team is reading two documents side by side, working out which items are the same item.
None of that is development work and none of it is billable, but it is where the schedule goes. Not the build — the choreography around the build.
One link, from first staging build to sign-off
Add the script tag once. It goes onto staging the same way any analytics snippet does. The widget loads asynchronously and adds under 3KB.
Send everyone the same link. The client, their marketing lead, whoever else has an opinion. Nobody creates an account, so nobody has a reason to route their comment through email instead.
Every round lands in the same place. Round one and round four sit in one project, anchored to the pages they refer to. No reconciling documents.
The project carries over at launch. The same script tag on the live site means post-launch support requests arrive the same way, with the same context, in the same history. Nothing resets on launch day.
Feedback that arrives ready to work on
Each comment carries the screenshot of what that reviewer saw, the exact URL, where on the page they clicked, and their browser, OS and viewport. Your developer does not have to establish any of that before starting.
It also settles the argument that eats an afternoon on most builds — the client insisting something is broken that looks fine to you. Their viewport and browser are on the report. Either it reproduces or it does not, and you know within a minute.
Reports route to ClickUp, Slack, Jira, Trello, Asana, Notion or Zapier, so review items become tasks on the board the build is already tracked on.
Frequently asked questions
When in a website build should I share the feedback link?
As soon as there is a staging URL worth looking at. The earlier the client can comment on the real thing, the earlier structural objections surface — and structural objections found at sign-off are the ones that cost you the timeline.
Can it run on a staging or password-protected site?
Yes. The widget is one script tag, so it works anywhere you can add a script — staging, a subdomain, or the live site after launch. The same project carries through from build to support, so the history does not reset at launch.
What about feedback from several stakeholders at once?
Everyone you send the link to can comment, and every comment is anchored to the page element it refers to. Duplicate reports about the same element sit next to each other rather than arriving as three separate emails your project manager has to reconcile.
Does each client project cost extra?
No. Pro is $49 per month for unlimited projects, so a new build does not change the bill. The free plan covers one project forever with no credit card.